The Sox and PBR!!! WHOOO! (not what you think..)

Thanks to BL for another great post... still waiting on some more Dumb Boss material man... 

Also, ive gotta admit when I first saw that the RedSox and PBR were teaming up I got kinda excited..

That is, until I realised it wasnt my Pabst.  Goddamn decietful email. Lies.

 

Sponsorship and Marketing 

An industry press release states that Fenway Sports Group, which has represented the Red Sox has announced plans of a marketing partnership with the world's top bull-riding circuit, the Professional Bull Riders.

While Versus has seen growth among young men, bull-riding is still a niche sport with questionable mass appeal, says Richard Luker, creator of the ESPN Sports Poll, which tracks fan interest, and the chief strategy officer at marketing firm TBA Global. Mr. Luker says PBR ranks ahead of only arena football, beach volleyball and women's golf in the ESPN poll and its numbers have declined during the past three years."

"It's a lifestyle, not a sport," Mr. Luker says. "It's not realistic to think it will ever be a mainstream sport." 
 
So why is that ESPN continues to include these events in their programming?  Because they are paid to do so, much like an infomercial, unlike the real American sports.
 

READ THE PRESS RELEASE HERE   (I try to take it the extra step for you all... so thats my contribution)